The blog
Practical, jargon-free guides for people who run a business — not a marketing department.
12 red flags that your website is losing you customers
Run through this list in under ten minutes. Every point is something you can check yourself, right now, on your own phone — no code and no tools required.
Read it → Self-audit · ChecklistCore Web Vitals explained simply — no code required
Google grades every website on three things: how fast it appears, how quickly it responds to a tap, and how much it jumps around while loading. Here's what that actually means, in plain English.
Read it → Local SEO · GuideDo I still need a website if I have Instagram?
A fair question, and it deserves a fair answer — not a sales pitch. Here's the honest version, including the cases where the answer is genuinely no.
Read it → Local SEO · GuideHow to choose a web designer without getting burned
If an agency has already let you down once, this is the guide to not repeating it. Concrete questions, real red flags, no vague reassurances.
Read it → Self-audit · ChecklistHow to write website copy that actually converts
Not marketing theory — a writing lesson. Five concrete rules, each with a real before-and-after rewrite you can apply to your own site today.
Read it → Strategy · OwnershipLocal SEO: how nearby customers actually find you
You don't need to outrank the whole internet. You need to show up when someone three streets away searches for what you do, right now. Here's what that actually takes.
Read it → Local SEO · GuideWebsite accessibility: the basics that also help everyone else
Accessibility sounds like a specialist topic for a small group of users. In practice, most of it is just good design — and it quietly helps every visitor you have.
Read it → Pricing · GuideWebsite builder, freelancer or agency: an honest comparison
We build websites for a living, so we could just tell you to hire an agency. Instead, here's a fair look at when a DIY builder is genuinely the right call — and when it isn't.
Read it → Strategy · OwnershipWebsite security for people who are not developers
You don't need to understand encryption to keep your site safe. You need five habits, done consistently. Here they are, in plain terms.
Read it → Comparison · Decision guideWhat a website actually costs in 2026
A plain breakdown of what pushes the price up or down, what a fair quote has to itemise, and the exact questions to ask before you sign anything.
Read it →Curious how your own site scores? It takes a few minutes and costs nothing.
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